General Sales Manager

General Sales Manager
(Destination Motorcycles – Dorset)

Our decades old motorcycle division focusses simply on exciting products, customer passion, fun, and high-volume retail sales. Our Dorset supersite is budgeted to sell over 1000 units pa, all to retail customers; in other words, back to basics!

We’re now looking for an experienced General Sales Manager to lead this fast-paced, high-energy operation.

Our brand line-up includes market leaders such as Triumph, KTM, Gas Gas, Husqvarna, MV Agusta, and CF Moto. Alongside these, our Used All-Makes Centre is targeted to deliver over 600 retail units per annum.

This is a hands-on, demanding, and fast paced role, but for the right person with the right experience, we offer an exceptional remuneration package reflecting successful delivery of, but not limited to, the following:
• Running and stocking an ‘All-Makes Used’ centre with over 120 bikes
• New volumes and target achievement for circa 450 annually
• Upselling Parts, Clothing and Accessories as well as GAP & warranty products
• A dynamic sales processes/embrace our enquiry management technology
• A CRM strategy for a biking community with reputation at the heart
• Leadership style of engagement providing an outstanding colleague experience
• A powerful relationship with marketing and support summertime bike events

As a privately-owned company with a £200 million annual turnover, we balance significant investment in digital innovation and modern facilities with a genuine, people-first culture. We don’t just sell bikes; our team is driven, passionate, and dedicated to making every customer feel like part of the Destination Motorcycles family.

Working Hours:
The role requires working on Saturdays, with a day off provided during the week.
Hours: 40 per week. Summer/winter hours may vary.
While we do not trade on Sundays as standard, occasional Sunday attendance may be required for events hosted by Destination Motorcycles.
Salary: Competitive, based on experience
Holiday: 22 days + additional days in lieu of bank holidays
Benefits: Competitive salary, use of demonstration bikes, staff purchase scheme, Car Benefit Scheme, health cash plan, cycle-to-work scheme, staff discounts (service and parts), Employee Assistance Programme, and various retail & wellbeing perks.
Location: Christchurch, Dorset

Ready to Ride with Us?
If you're motivated, experienced, and ready to sell bikes without limits, we want to hear from you. Join us in helping bikers find their perfect ride!
To apply please apply direct to us via this ad, contact us at hr@birchwoodgroup.co.uk, visit our website or apply directly via LinkedIn.

We are an Equal Opportunities Employer

Due to the high volume of applications, we receive, unfortunately, we are unable to contact each applicant individually regarding the status of their application. If you do not hear from us within two weeks, please assume you were unsuccessful on this occasion.

Benefits

Competitive salary, use of demonstration bikes, staff purchase scheme, Car Benefit Scheme, health cash plan, cycle-to-work scheme, staff discounts (service and parts), Employee Assistance Programme, and various retail & wellbeing perks.