CFMOTO UK: 2-Wheel Dealer Manager

We’re looking for a 2-Wheel Dealer Manager to support and strengthen CFMOTO’s UK motorcycle dealer network.
This role is focused on building solid relationships, helping our dealers deliver great customer experiences, and consolidating the current network for long-term success. You’ll work closely with dealers and the office team to ensure the customer is well-supported from showroom to aftersales.

Core Responsibilities
• Support and develop existing 2-wheel dealers across the UK
• Deliver consistent communication, training, and follow-up
• Work closely with dealers and the office team to ensure high levels of customer experience and operational consistency
• Monitor retail performance and stock levels to spot trends and opportunities
• Assist with marketing initiatives, demo programmes and local events
• Ensure all dealer activity is aligned with CFMOTO brand standards and customer expectations
What We’re Looking For
• Background in motorcycle or powersports dealer management or support
• Confident relationship builder with a practical, solutions-focused approach
• Excellent communication and organisation skills
• Self-motivated and comfortable with regular UK-wide travel - including multiple nights away from home every week
• Knowledge of the UK motorcycle market, dealer landscape, and customer expectations


What You’ll Get
• A role focused on quality, not just quantity
• The opportunity to shape CFMOTO’s customer experience through the dealer channel
• Support from a growing UK team with global brand backing
• Company vehicle, travel expenses, and bonus scheme
• Flexibility, autonomy, and the chance to make a visible impact
• To feel your opinion heard – we want people who contribute, not just follow process

Essential

GCSE or equivalent (preferred)
Field sales: 1 year minimum
2 wheel sales: 1 year minimum
Licence/Certification: full UK Driving Licence (required)
Willingness to travel: 100%
Work Location: In person

Desirable

• Experience in dealer network consolidation or change management
• Field based experience
• Familiarity with retail systems, CRM or dealer support tools
• Technical understanding of motorcycles is a plus, but not essential

Benefits

• Casual dress
• Company car
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Health & wellbeing programme
• Access to staff gym