PR and Digital Manager

Job Description: Digital Marketing and PR Manager

Position Overview:

We are seeking a highly dynamic and experienced Digital Marketing and PR Manager to take the lead in revolutionizing our digital presence and PR initiatives. This role demands a strategic thinker and hands-on creative innovator who can juggle multiple projects simultaneously, drive innovative campaigns, and deliver outstanding results under tight deadlines. The ideal candidate will possess a deep understanding of digital marketing trends, exceptional content creation skills, and the ability to foster strong relationships with stakeholders.

Key Responsibilities:

Advanced Social Media Management & Content Production:

Develop and execute sophisticated social media strategies across platforms including Twitter, Instagram, Facebook, YouTube, and TikTok.
Produce a high volume of engaging content daily to captivate and expand our audience.
Implement advanced analytics to track performance, optimize content, and report on ROI.

High-Impact Video Content Creation:

Lead the end-to-end process of video content production, including scripting, shooting, editing, and distribution.
Produce high-quality, high-frequency video content that significantly enhances brand visibility and drives measurable business results.
Collaborate with key partners to create compelling video narratives that align with brand goals.

Strategic Brand Collaboration & Influencer Management:

Identify and establish strategic partnerships with high-profile influencers and brands.
Plan and execute large-scale collaborative campaigns that boost brand awareness and engagement.
Manage and nurture long-term relationships with influencers to ensure consistent and impactful content delivery.

Comprehensive Event Management:

Plan, organize, and oversee multiple high-profile events and trade shows annually, from concept to execution.
Coordinate all aspects of event logistics, marketing, and post-event analysis to ensure maximum impact and ROI.

Innovative Public Relations & Sponsorship Initiatives:

Develop and implement comprehensive PR strategies to enhance brand reputation and visibility.
Proactively manage media relations, including writing and distributing press releases, and securing coverage in top-tier media outlets.
Oversee sponsorship programs, including identifying opportunities, negotiating agreements, and managing relationships to maximize brand exposure.


Strategic Reporting & Continuous Improvement:

Provide detailed reports and insights to dealership owners and senior management, highlighting campaign performance and areas for improvement.
Work closely with the Marketing Manager and Honda UK counterparts to ensure alignment with national and regional marketing initiatives.
Continuously refine and enhance marketing strategies to stay ahead of industry trends and achieve ambitious growth targets.

Skills & Tools:

Expertise in Adobe Suite, Canva, HootSuite, and Dealer Asset Portal.
Advanced knowledge of paid Facebook advertising and Google Ads.
Proficient in video production, photography, and sophisticated content strategy development.
Strong capability in brand development, including creating comprehensive brand guidelines and tone of voice.

Qualifications:

5 years of intensive experience in digital marketing and PR, with a proven track record of driving exceptional results.
Demonstrated ability to manage multiple high-priority projects simultaneously and meet tight deadlines.
Exceptional communication, strategic thinking, and relationship management skills.
Deep passion for technology, design, motoring, travel, and adventure.