Laguna Motorcycles

November 13th 2023

44 days left

Aylesford, Kent

Basic £36,000 OTE £52,000 per annum


Dealership Manager - Maidstone Harley-Davidson

by Laguna Motorcycles

 Dealership Manager - Maidstone Harley-Davidson

 Aylesford, Kent

  Basic £36,000 OTE £52,000 per annum

 Service, Sales, Retail Sales - Parts & Accessories, Retail Sales - Clothing, Retail Sales - Bikes, Parts & Accessories, Operations, Aftersales

Maidstone Harley-Davidson®

Do you want to work for one of the most prestigious motorcycle brands in the world?

If you have a passion for Harley-Davidson motorcycles and think you can develop a strong team, exceed targets, and fuel others’ interest in the brand, then you may be just what we’re looking for.

Laguna Motorcycles is the largest motorcycle dealer store in the South-East of England, and we are currently seeking a Dealership Manager who can create a workplace environment and culture that allows all staff to develop and excel to their full potential.

The Dealership Manager role is an exciting opportunity where you will take on the management and development of the team and strengthen our position in the motorcycle industry.

Contract type: Full-time, Permanent

Working days: Five days a week, including Saturdays

Ideal Candidate

The ideal candidate will have exceptional customer facing and interpersonal skills to enable them to deal with and overcome difficult situations. You will also possess effective negotiation skills and be able to build relationships and remain positive and calm under pressure.

Although experience in the automotive industry is preferred, we highly value attitude and character. If you are a strategic thinker, have a proven track record in running a successful sales team and driving a positive and supportive work environment, we want to hear from you!


In addition to people management, you will also be responsible for supporting the sales team with the day-to-day running of the sales function for the Harley-Davidson brand. This includes maximising sales and profitability and associated products through the satisfaction and retention of customers.

Other duties include:
• Develop, manage, and refine new and used motorcycles sales, ensuring all sales team members achieve profit targets, maintain margins and control expenses as detailed in budgets and business plans.
• Lead, motivate, and support the dealership team, to drive a successful business strategy.
• Actively engage in chapter activity to grow the relationship relations.
• Ensure cost-effective utilisation of the showroom, motorcycles, clothing area.
• Monitor advertising and all forms of marketing to ensure that it provides best value for money.
• Liaise with the Committee, Road Captains, and members of the dealerships H.O.G Chapter to plan joint activities, promote dealership events and new products and initiatives.
• Maintain outstanding customer service.
• A full and valid motorcycle licence.


• Motorcycle purchase scheme.
• Workshop labour discount scheme.
• Parts, clothing and accessory purchase scheme.
• Pension.

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