August 10th 2021

15 days left

Poole, Dorset

£30,000 - £40,000 per annum

Marketing & PR

Powersports Marketing Manager

by Muc-Off

 Powersports Marketing Manager

 Poole, Dorset

  £30,000 - £40,000 per annum

 Social Media, Promotional Marketing, PR, Off-Road, Motor Sport, Media, Marketing, Internet, Events, Brand Ambassador

Muc-Off was founded in 1994 and are now the leading supplier of specialist cycling cleaning and maintenance products in the UK. Following 5 years of explosive growth the company is expanding fast into the European, Asian and North American markets focusing on its core categories of cycling, motorcycle and Athlete performance products.

Why Muc-Off?
This is a great time to be part of this rapidly growing, truly innovative British business as we embark on new territories and sectors, whilst growing our brand presence across core bicycle and motorbike markets. In what is a truly results-driven culture; the rewards and career development opportunities are second to none.

About the role
As the business continues to grow at a fast pace there is now a need for an experienced Marketing Manager who will report into the Global Head of Marketing at our Head Office in Poole, Dorset.

The Marketing Manager is responsible for contributing to the marketing strategy and owning the delivery, analysis and continual improvement of the marketing plan and its implementation. This is a hands-on role focussed on highly organised and clear planning resulting in excellent execution of campaigns, development of sponsorships and ownership of product launches.

Key responsibilities
• Work with the Head of Marketing to help develop a cohesive global powersports
marketing strategy and marketing plan in line with the business’ objectives
• Own all new product launches for powersports and antibac portfolio
• Responsible for continuously analysing industry trends and internal consumer
data in order to recommend and deliver strategic and tactical shifts
• Work with our digital, PR & Comms, sales and events teams to run both online
and offline marketing activities, executing engaging campaigns around new
product launches, quarterly campaigns, athlete/team sponsorships etc
• Define KPIs and corresponding metrics to facilitate performance reporting on an
agreed basis to relevant stakeholders
• Help build and develop strategic partnerships with organizations to maximize
messaging power
• Maximising ROI on sponsorship portfolio
• Build and manage an ambassador/influencer programme

Ideal Candidate

What we’re looking for
Relationships are key so evidence of managing and building strong partnerships is required.

We’re looking for an exceptional leader to help develop and implement our powersports marketing strategy from our HQ based in Branksome, Poole, Dorset. With 6+ years of marketing experience including some time at a management level, in lifestyle or sports sectors you will be a natural leader with the drive to get stuck into projects to deliver great business results. The successful candidate will be responsible for implementing strategies that strengthen the company’s market share and consumer awareness both at home and abroad.

As a high-profile leader of the brand within the business, you will play an important role in generating and reinforcing excitement from consumers through your strategic vision.


• Degree-level educated
• Proven experience of developing and implementing multi-channel marketing
campaigns and ability to craft compelling consumer facing stories
• Good knowledge and understanding of the powersports industries on a global
• Evidence of building strong relationships and positive impacts of people
• Strong influencer skills and capable of creating clear and compelling proposals
and analysis that ensures buy in and clarity of purpose at all levels of the
• A positive ‘glass half full’ outlook
• People power - strong leadership skills
• Ability to challenge the status quo and push for what you believe in
• Proven ability to work independently at pace in a high pressure, fast growth
• Proven budget management
• Good IT skills, Outlook, Excel Word, PowerPoint, Adobe programs
• On occasion will be required to work unsocial hours/weekends
• Willingness to travel in Europe and on occasion further a field


• A degree in Marketing and/or a CIM Diploma
• Excellence in project management and an eye for putting the right process in
place to get the job done
• Evidence of working in a Fast-Moving Consumer Goods (FMCG) environment
• Full motorcycle license


What we can offer
• Competitive Salary
• 33 days holiday, inclusive of UK bank holidays
• Early finish on a Fridays
• Excellent staff discount on Muc-Off products
• On-site fitness classes
• Headspace – full access to the meditation app
• Chill out areas, showers and a secure area to store your bike
• Pension contributions
• Training and personal development
• An awesome opportunity to work with a local and widely recognised Brand
• A cool, casual and fully branded-up working environment where staff indulge
their passions for cycling and fitness
• Brilliant social events

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